Trends in Pharma Promotional Activities

Are you involved in any way in activities to promote sales of pharmaceuticals to prescribing doctors?

What is your position?

• CEO/President/Managing Director/Owner
• Senior Vice President/Vice President
• Head of Sales
• Head of R&D
• Head/Director of central procurement
• Head/Director of corporate communications
• Sales Director/Manager
• Product Manager
• Manager of corporate communications
• Editor/medical writer
• Other

• CEO/President/Managing Director/Owner
• Senior Vice President/Vice President
• Head of Sales
• Head of R&D
• Head/Director of central procurement
• Head/Director of corporate communications
• PR Executive
• Publishing Executive
• Sales Director/Manager
• Product Manager
• Manager of corporate communications
• Business Development Director/Manager
• Business Consultant
• Financial Analyst
• Head of Academic Department/Faculty
• Associate Professor/Lecturer
• Laboratory Director/Head
• Editor/medical writer
• Journalist
• Lawyer
• Librarian/Information Scientist
• Medical Professional/Doctor
• PhD Student
• Post-doctoral Fellow
• Principal Investigator
• Process Engineer
• Research Scientist
• Senior Scientist
• Staff Scientist
• Student (medical)
• Student (other)
• Teacher
• Technician/Research Assistant
• Other

What scale of budget does your company invest annually in medical communications and pharma promotional activities? (Please enter percentage of turnover or an absolute amount)

Who in your company are the KEY decision makers in determining and approving purchase of medical communication and pharma solutions services? (Select all that are relevant)

• Central procurement section of the company/ Head Office
• Senior management overseeing pharma product managers
• Pharma product managers

What is the budget based on? (Select all that are relevant)

• Determined annually
• Sales of previous year
• Number/ nature of new drugs that may be released in the ensuing year
• Fixed amount for some years

Are your company's budgets for medical communications and pharma solutions

• increasing rapidly
• increasing slowly
• flat
• declining slowly
• decreasing rapidly

Broadly (as a percentage), how are the promotional budgets dissected into the following categories?

Print Communications

• 0%
• 10%
• 20%
• 40%
• 60%
• 80%
• 100%

Digital Communications

• 0%
• 10%
• 20%
• 40%
• 60%
• 80%
• 100%

Sales Force

• 0%
• 10%
• 20%
• 40%
• 60%
• 80%
• 100%

Events (Conferences/ Round Tables etc)

• 0%
• 10%
• 20%
• 40%
• 60%
• 80%
• 100%

Related to PRINT COMMUNICATIONS' budget

(a) Approximately what proportions of the Print Communication' budget are allocated to:

• Reprints from medical literature

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Sponsored subscriptions

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Sponsored translated journals

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Sponsored journal supplements

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Bespoke/ tailor-made publications (newsletters, books, booklets etc)

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Ad campaigns

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Continuing Medical Education (CME)

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

(b) How are expenditures on print communication materials developing from this year to the next?

• • increasing rapidly
  • increasing slowly
  • flat
  • declining slowly
  • decreasing rapidly

Related to DIGITAL COMMUNICATIONS' budget:

(a) Approximately what proportions of the ‘Digital Communication' budget are allocated to

• Electronic Detailing (any digital representation of details of the drug)

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Banner Ad Campaigns

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Videos/ Podcasts

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Tailor-made Websites

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• Social Networking Websites

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

• CME related material

  • 0%
  • 1-5%
  • 5-10%
  • 10-20%
  • 20-50%
  • >50%

(b) How are expenditures for online communications developing from this year to the next?

• • increasing rapidly
  • increasing slowly
  • flat
  • declining slowly
  • decreasing rapidly

Has there been a change in the proportions of the budgets allocated to print v/s online activities?

• No, not really
• Yes, slowly moving towards online
• Yes, drastically moving towards online

Do you use medical communication agencies for your medical communications and pharma promotional activities?

• No, it's mostly in-house
• Yes, for a small part
• Yes, for a large part
• Yes, all of it is outsourced

If yes, for which of the following activities? (Select all that apply)

• Brand Promotion
• Publication Planning
• Market Preparation
• PR
• Complete drug launch campaign from pre-launch to post launch covering all of above activities

Where are the agencies you work with mainly located? (Select all that apply)

• Locally
• Nationally
• Internationally

Which agency/agencies carry out your main work? (Optional)

Have you noticed any shift in recent years in where key decisions are made regarding procurement of medical communication services?

• YES
• NO

If YES please elaborate.

Do you think there is/are any need/ gaps in your pharma promotional activities that need to be fulfilled?

• YES
• NO

If YES please elaborate.

What impact if any is the current global recession having on the procurement of medical communication and pharma solutions services in Western Europe and the United States?

Do you wish to enter a lottery for a free subscription to the Nature journal of your choice (to see the full selection of Nature journals please visit our siteindex.)?

• YES
• NO

Do you wish to receive a free copy of the report on the results of this survey?

• YES
• NO

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